“We Just Do CrossFit”: The Secret to CrossFit Nashville’s Longevity
To be a successful gym owner today, we’re led to believe we need complex marketing plans, online advertising, and fancy software solutions with automated lead nurturing. We need to go through sales training, and we most definitely need to hire a business mentor. Oh, and group classes aren’t enough. We need a minimum of four revenue streams, including personal…
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HYROX, Centr CEOs Talk New Equipment Partnership
Athletes at the February 24 HYROX competition in Fort Lauderdale, FL, may have noticed some shiny new equipment lining the event space. This was thanks to a new collaboration between the popular fitness race series HYROX and Centr, a health and wellness company founded by Chris Hemsworth. Centr is now the official equipment provider for HYROX, with custom…
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From Best to Worst, Jeff Nippard Ranks Chest Exercises for Hypertrophy
There’s a continuous debate in bodybuilding about which exercises are the most effective for building muscle. On March 11, 2024, bodybuilding coach and fitness content creator Jeff Nippard published a video on his YouTube channel wherein he rated the 20 most popular chest exercises based on their effectiveness for hypertrophy. Nippard’s Key Factors For Analyzing Chest Exercises Nippard rated…
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How Figure Bodybuilder Ashley Lakomowski Trains Back 2 Months Before a Pro Show
In the Figure division, athletes are judged heavily on balance and shape, specifically in the back, shoulders, hamstrings, and glutes. Figure bodybuilders train their backs to build the coveted V-taper. Pro Figure competitor Ashley Lakomowski pulled back the curtain on her back workout eight weeks out of a bodybuilding show in a video published on her YouTube channel….
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Lucy Underdown Wins 2024 Arnold Strongwoman Classic UK
The 2024 Arnold Strongwoman UK contest occurred on March 16-17, 2024, in Birmingham, England. Nine of the world’s top strongwomen competed across five events for the coveted title — American Oak, Farmer’s Walk, Power Medley (Yoke and Heavy Dumbbell), Bag Over Bar, and Deadlift. Lucy Underdown scored 30 of a possible 45 points to claim the overall win. 2024 Arnold Strongwoman Classic US…
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Mitchell Hooper Wins 2024 Arnold Strongman Classic UK
The 2024 Arnold Strongman Classic (ASC) UK, held from March 16-17, 2024, in Birmingham, England, saw the reigning two-time Arnold Strongman Classic US and 2023 World’s Strongest Man (WSM) champion hoist the gold. Mitchell Hooper donned the 2024 ASC UK crown after five events against some of the world’s top strongmen. The 2024 ASC UK featured the following…
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Sanchez Dillon (105KG) Sets IPF World Record Raw Deadlift of 391 Kilograms
British powerlifter Sanchez Dillon has only been competing for a couple of years but has made huge progress with his deadlift. He lifts in the 105KG class in British Powerlifting, the UK affiliate of the International Powerlifting Federation (IPF), and is already one of its top deadlifters. Dillon competed at the Arnold Sports Festival UK in Birmingham, England, on March 15, 2024….
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Opinion: Stop Doing Deadlifts if You Want to Build Muscle
At the risk of making four-time World’s Strongest Man Jón Páll Sigmarsson turn over in his grave, I’ll say it: Deadlifts kind of suck for building muscle. Sigmarsson (who passed away in 1993) famously said, “There is no reason to be alive if you cannot do deadlifts,” and in a way, he’s right. Just about nothing feels better…
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Luciana Santos Wins 2024 Musclecontest Campinas Pro Bikini Division Show
Luciana Santos has won the 2024 Musclecontest Campinas Pro show. The IFBB Pro League Bikini division contest was held on Saturday, March 16, 2024, in Campinas, Brazil, featuring five athletes from the host country. Along with her pro show win, Santos qualified for the 2024 Olympia Weekend in Las Vegas, NV, on the weekend of Oct. 10-13, 2024. Maria Aleksandra Rocha and…
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How to Do Cross-Training For Marathons, With a Strength Workout Plan for Runners
A marathon is a grueling event. They last for hours and take a strong mental and physical toll. The repeated impacts from your strides inevitably add up and the next day you’ll be sore like nothing else. One of the greatest assets to survive training and thrive on game day is to weave strength training into your marathon…
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