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HAS EVERYONE FORGOTTEN ABOUT ROCKSTAR ENERGY? WHAT HAPPENED?
by Matt Weik
Energy drinks are one of the fastest-growing categories and with so many brands out there, it’s getting difficult to keep up with them all – which can be exciting when you enjoy trying new things. That said, you have...
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by Matt Weik
Over the past decade, we have seen some pretty edgy supplement product names. Do such supplement product names help sell the products? Absolutely. If it sounds like a steroid or prescription drug people tend to flock to it thinking they bucked the system and are getting a...
by Christian Duque
If all emerging movie-stars dream of buying a bus ticket to Hollywood, then all aspiring fitness enthusiasts dream about getting a call or an email, landing a shot as a fitness model. Some will go the competitive route, competing in local contests with the NPC, graduating to...
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by Matt Weik
I was reading an article on an industry news website that talked about how supplement innovation is constantly growing, you just need to go in search for it and it got my wheels turning. Really? This got me thinking about the topic and the current state of the industry which...
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Hi. I'm interested in dumb question, sorry for this. What do you think guys gainers are just waste of money? is it needed for bulking?
Because in my opinion it's useless, 'coz you can use high-carbs foods and gain mass instead of using "magic" gainer. It's marketing, no more.
Your opinions? Is...
by Matt Weik
In early 2016 the Wall Street Journal published an article calling out the sports nutrition industry for what they call, “marketing to minors”. They claim that manufacturers are dooping young athletes into using their products. I’m not sure where they are getting their...
Today, we are bombarded with images of half dressed men and women trying to get our attention and our dollars. If you use this product you can look like me, if you use this program you can gain 10 pounds of muscle in 90 days. I could go on and on with the examples that we see on a daily basis...
Today Marketo began trading as a public company on The NASDAQ Global Select Market under the symbol “MKTO”. You can read about it and see some pictures here.
This milestone certainly marks an exciting moment in time for the company, but it also highlights exciting times for marketers everywhere...
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