Tag: REDCON1
PFL Announces Multi-Year Deal With RedCon1 As Nutrition And Supplement Partner
RedCon1 will sponsor all PFL season events in this new deal.
The Professional Fighters League has announced a multi-year deal with REDCON1 as the Official Performance, Active Nutrition, and Supplement Partner.
In this deal, REDCON1 will sponsor all PFL regular season events on ESPN and PFL Challenger Series events on Fubo TV. REDCON1 will also now be able to provide PFL athletes with supplements.
“The Professional Fighters League is excited to partner with REDCON1 beginning with the upcoming Season and PFL Challenger Series,” said PFL CRO Jon Tuck in a recent press release. “REDCON1 and the PFL are two energetic brands which share a passion for the health and wellness of world-class athletes.”
“REDCON1 is the fastest growing sports nutrition brand, and through this multi-year partnership, we’re focused on extending our brand’s message and reach to new consumers looking to get the most out of their workout and workday,” said Eric Hart, President and co-owner of REDCON1.
The PFL is one of the fastest growing sports’ leagues. This gives fighters a chance to compete in a regular season format, along with playoffs and a championship. It was streamed live to 160 countries around the world last year. This is only going to continue to grow and that is the plan as this agreement is made.
REDCON1 continues to be a mission-based brand founded to create high quality supplements for people that need to get the most out of their day, whether it be in the gym or daily life. REDCON1 supplements are available at many stores in 80 countries around the world.
“As a tech-enabled active nutrition company, we’re excited to create interactive, immersive experiences in collaboration with the PFL’s technology-enhanced SMARTCAGE backed by notable investors Kevin Hart, Tony Robbins, and Wiz Khalifa,” said Ryan Monahan, Chief Marketing Officer of REDCON1.
The terms of the deal between REDCON1 and the PFL were not disclosed in the press release but it will be a multi-year agreement. This will allow both companies to help the other when it comes to promotion and exposure.
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Greg has covered the four major sports for six years and has been featured on sites such as Sports Illustrated, Fox Sports, SB Nation, NJ.com, and FanSided. Now, he is transitioning into the world of bodybuilding and strength sports.
REDCON1 Drops Sponsorship To Arnold Classic In Response To Recent Comments
REDCON1 has decided to drop sponsorship of the Arnold Classic following comments made by Arnold Schwarzenegger.
The 2021 Arnold Classic is set for Sept. 25 in Columbus, Ohio. Just weeks before the event, one of its biggest sponsors, REDCON1 decided to cut ties.
On Monday, REDCON1 announced that it will no longer be a sponsor for the Arnold Classic. This decision came after comments made by Arnold Schwarzenegger regarding anti-maskers amid the COVID-19 pandemic.
“After much deliberation, we have decided at REDCON1 to no longer sponsor the Arnold Classic or any of the Arnold events around the world,” Aaron Singerman, the founder of REDCON1, said in an Instagram post on Monday.
In a recent interview with CNN’s Bianna Golodryga, Schwarzenegger spoke out against people who do not wear masks during this time. Schwarzenegger referred to the anti-maskers as “schmucks.”
“There is a virus here,” Schwarzenegger said. “It kills people and the only way we prevent it is: get vaccinated, wear masks, do social distancing, washing your hands all the time, and not just to think about, ‘well my freedom is being kind of disturbed here.’ No, screw your freedom.”
These comments did not sit well with REDCON1 and this is why they have decided to make a move.
“Anyone who says “screw your freedoms” is un-American, and REDCON1 is a patriotic pro-freedom brand,” Singerman wrote in his caption on Instagram. “We support freedom of choice.”
This is a decision that will cause many to form an opinion. This includes Patrick Bet-David, who commented on Singerman’s Instagram post.
“Both your position and your approach is far and respectful,” Bet-David wrote. “Sometimes when a person is so distanced from what it meant for them to come to America as an immigrant, they forget the values and principles this great nation offered them. It sounds like that’s what’s happening to Arnold. A man that’s been on the walls of my military barracks and gyms for the last 25 years. Out of touch comment he made.”
Bet-David is referring to Schwarzenegger’s journey from Austria to become a bodybuilding icon who has also made an impact on the movie screen and in politics.
“A guy who had nothing and no advantages, who never made an excuse, and created tremendous success,” Singerman said. “He became an icon based on his work ethic, his charisma, and his grit.”
It will be interesting to see if other sponsors follow suit after the comments made by Schwarzenegger. The Arnold Classic is just five weeks away and it will have a bit of a different feel this year. Singerman finished by saying that they do not feel that Schwarzenegger should be cancelled.
“We don’t want Arnold censored or cancelled. We just can’t support his opinion with our dollars.”
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