Craig Golias goes in-depth about how to make money as a bodybuilding influencer.
Welcome to another episode of Talking Huge – a weekly digital series in which Craig Golias talks in-depth with Vlad Yudin on the latest trending topics in bodybuilding. Raw, honest, and uncut – Craig Golias shares his opinions on all things bodybuilding. In this episode, Craig Golias goes into great detail about how he found financial success as a bodybuilding influencer. He also shares key tips for aspiring bodybuilders on how to make a living using social media.
Craig Golias is known for being HUGE but he’s not a competitive bodybuilder. While he did compete for a brief stint earlier in his life, Craig’s success now comes through his own brand and sponsorships. This is a far cry from what was possible in bodybuilding just a few decades ago. Social media has allowed individuals to build their own businesses using their own platform.
But this is easier said than done. In order to make enough money for a living, you need to have a loyal and large fan base. This is where the work comes in. Becoming a successful social media influencer is a skill unto itself. With millions of people wanting to get insta famous – what are the key tactics for standing out among the crowd?
For Craig Golias, he focused on getting as huge as possible. He then fused that with his sense of humor to make a name for himself. But the road to success took time – and he admits it has only been over the past 2-3 years that he started truly living solely off of his own brand alone. Now through that experience – Craig opens up about the do’s and don’ts of becoming a successful (and lucrative) bodybuilding influencer. Let’s jump into it.
Always Build A Loyal Following First
Craig Golias stresses the importance on building an organic and loyal following first before selling anything via your own channels. The reason people enjoy using social media is to feel as though they are getting to know the personal life of a larger than life figure. For Craig, not only did he post pictures of his massive physique – but he showed his personality and his personal life. By doing so – the fans who may have only stopped first to see his unrealistically massive body stuck around because they felt a connection to his character.
Over time, this not only helps build followers in general. It also helps build loyal and dedicated followers. These are people who genuinely enjoy your content and feel a connection to your personality. Once that kind of loyalty is built among enough people – then you can start building your brand with sponsorships or selling directly to your fanbase.
Make Sure Your Sponsorships & Products Fit Your Brand
Once you have a loyal following – it’s important to respect that following with what you are selling. If it appears obvious you are just shoving random products down their throats, people will start unfollowing. Ensure that you believe in what you are sponsoring. Or if you are selling a direct product of your own – make it true to yourself and part of how you want to connect to the audience rather than a cold promo.
For example, Craig Golias over time built a catchphrase “SAAAP!” that he would use in many of his videos. This was just an organic part of his personality that caught on. So he turned it into a t-shirt. His fans love his catch phrase and are more than willing to own something like that. The same goes for Craig’s training programs. He has a massive body and wants to provide a service. So promoting his training and coaching feels genuine and not like a bait and switch.
Always Be Posting
Craig Golias also stresses the importance of always posting and engaging on social media. Make sure to always use Instagram stories, or Tik Tok, or typical wall posts on Twitter, Instagram and Facebook. Your social media platforms are your business. It’s your direct connection to your audience. Even when you aren’t selling something. Post every day. Reinvent what and how you post. Keep things fresh. This is vital to maintaining your business.
For example, Craig Golias often gets up in the middle of the night to use the bathroom. He always uses this as an opportunity to post something on socials. Even if it’s a throwback. He’s away at an odd hour of the day. He can reach different fans across the globe at this time. He’s awake – so why not? That’s kind of mentality keeps him engaged – and keeps his audience engaged.
Wrap Up
You can check out the full conversation in the latest episode of Talking Huge above. Craig Golias goes into far more detail about his biggest tips and biggest mistakes through his social media journey. You can use these to help avoid the same mistakes and perhaps shorten your journey to personal brand success. Make sure to check out Talking Huge every week on Friday – only on the Generation Iron Fitness Network!