An underground news letter would probably do well. In this day in age, its desperatly needed. Sponsors could pay for ads and all.
As for books, I still refer to Chris Acetos books, I have all 3. I also like Dr. Hatfields book. As for videos, I have dorians and love it but he also has a series on BB.com. Just google dorian blood and guts with bb.com in it and it will bring you to it. Its almost the same thing but he is training some guy over a week period.
The only mag I get is MD. Its ok but too much advertisng junk. I just like the pics really. Oh, I go to MD.com and see if they have videos from time to time. I like to see if I learn a new exercise. Its mostly amateurs trianing so I enjoy the cocky behaviour on occasion.