lots of chics sitting on those old couches.for the advertising give the local paper a call make up a flyer with your location,specials etc on it run a bunch off and have them put them right in the paper for you.I did this when I owned my gym and it worked great, always did it around christmas and new years.Got tons of people to sign up for a year contract or 6months and only saw them a couple of times after that FREE MONEY!!